Foodgistics at NCG: A Trade Show Case Study in Venue Flexibility

On 6 August, Newlands Cricket Ground hosted Foodgistics, a trade show that demonstrated exactly what NCG offers the B2B and trade sector.

A Professional Trade Show Venue in Cape Town

Foodgistics drew an industry and exhibitor audience to the venue's Multipurpose Hall and Glass Foyer. It was a clean, well-executed event built around flexible exhibition layouts, professional operations and careful coordination.

For Events @ NCG, the event showed how the venue can support B2B and trade formats that require structure, flow and reliability from the moment guests arrive.

Exhibition-Ready Spaces, From the Floor Up

The Multipurpose Hall provided the primary exhibition floor, configured for the kind of multi-stakeholder layout that trade shows demand. The Glass Foyer handled arrivals and delegate flow, keeping the experience organised from the moment guests walked in.

Together, the two spaces gave Foodgistics the room and structure to run a professional, well-attended industry event without having to compromise on layout or logistics.

They Rebooked Before It Was Over

Perhaps the clearest measure of how Foodgistics went was that the client confirmed their return booking for next year before the current event had concluded.

It is a detail worth noting, not simply as a sales point, but as an honest reflection of what happens when a venue and its team get the planning, setup and event experience right.

What the Client Said

The venue and team at Newlands Cricket Ground exceeded our expectations for Foodgistics, which is exactly why we've already secured our booking for next year.

— Co-ordinator, Foodgistics

Planning a Trade Show, Exhibition, or Industry Event?

NCG's Multipurpose Hall and supporting spaces are well-suited to B2B and trade formats, with a team that understands what exhibition organisers actually need.

Get in touch to start the conversation.