Glamour x Under Armour Wellness Event: Brand Activation at NCG
Glamour Magazine and Under Armour brought their women's wellness activation to Newlands Cricket Ground on 20 August, showing a different side of what NCG can do.
On 20 August, Newlands Cricket Ground hosted the Glamour x Under Armour Wellness Event, a brand activation centred on women's wellness and lifestyle connection.
A Brand Activation Venue in Cape Town
The event brought together an engaged lifestyle audience across the venue's indoor and outdoor spaces. It was a brand-led experience that needed more than just a functional event setting; it needed an atmosphere that felt considered, polished and connected to the purpose of the day.
For an event rooted in wellness, community, and the Glamour and Under Armour identities, NCG provided the flexibility and setting to support the full experience.
A Venue That Holds a Different Kind of Energy
Brand activations live or die by atmosphere. The Multipurpose Hall, Glass Foyer, Glass Box, and outdoor grounds each played a role in shaping the day's experience, giving the activation room to breathe and giving guests space to move through it naturally.
This event was a reminder that NCG's appeal extends well beyond its sporting and corporate identity. Lifestyle events, wellness experiences and consumer brand activations all need adaptable spaces, and NCG is able to hold those formats with ease.
What the Client Said
Working with the NCG team was an absolute pleasure from start to finish. Their care, attention, and dedication made our event truly unforgettable. Thank you for making it such a fantastic experience.
— Events Manager, Glamour Magazine
Planning a Brand Activation, Wellness Event, or Lifestyle Experience?
NCG's multi-space layout and experienced venue team make it a strong fit for consumer and brand-led events of all kinds.
Get in touch to discuss what your activation needs.